This guide was originally developed as a gated content piece to capture new leads. It was based on a central premise of the Online MBA program—the “wicked problem.” A wicked problem is a complex problem with unknown solutions. The guide was designed to help readers fully understand their problem and break it down to come up with creative ideas to test and refine in order to find the best possible solution. It has also been an important tool to give prospective students a “taste” of what it’s like to be a student in the Online MBA program.