William & Mary Animation Ads

These animation ads for William & Mary’s Online Master of Science in Finance program were the first of their kind produced for Everspring’s partner universities. These ads led to a 10.6% lead to opp CVR, which is 3x our typical conversion rate for social ads.

First ad in a series of animated ads for William & Mary’s online Master of Science in Finance program. This ad focused on career acceleration, targeting individuals looking for leadership positions in the C-suite.
Second ad concept in an animated ad series for William & Mary’s Online Master of Science in Finance program. This ad focused on time to completion and the ability to gain two new credentials in just 16 months.