The Pitt Law Online Master of Studies in Law and Certificate programs were my first launch at Everspring in early 2022. A case study was released in February 2026, speaking to the success of this account. I did not write this case study, but I am including it here to showcase the outcomes of this partnership.

On this account, the team connected specialization-driven marketing, certificate-to-degree pathways, AI-informed discovery and operational alignment across admissions and student services. I wrote copy for the microsite, creative campaigns, emails, admissions documents, blog posts, landing pages and paid search and social copy.

Outcomes include:

• 2x enrollment in 12 months for the Online Master of Studies in Law
• 6x year-over-year growth in direct-entry master’s students
• The largest certificate cohort to date

You can read the case study here.