The Lessiter Media Marketing Minute is a joint effort among the Marketing/Audience Development and Digital Media teams to bring a once-per-week email newsletter mailing to advertisers and marketers. It provides actionable ideas from campaigns, industry best practices and lessons learned from marketing tests. During my time at Lessiter Media, I came up with the ideas for the editions I was assigned, created my own infographics without designer assistance and wrote the accompanying article.

Six Essential Elements of the Editing Process

This piece was designed for those without formal editing assistance. The full article can be viewed here.

Tracking the Success of Your Print Campaigns

Data makes the world go ’round. This infographic was full of ideas for marketers on how to track the success of print campaigns. Lessiter Media is a publishing company, and print is still very much at the forefront of the business. View the full infographic and accompanying article here.

Getting Started with Content Marketing

This piece shares how to start an intentional content marketing program. It used Lessiter Media’s own ACE’M Program (Attract, Convert, Engage, Monetize) as an example of how to get started. The ACE’M Program was something I was the point person for during my time at the company. You can read the full article here.