Digital Content Specialist, Nov 2016 – Jun 2019

• Adapted, tested, proofed, and posted content to 9 customer-facing websites using content management system
• Created, proofed and managed outbound email campaigns, including daily and weekly newsletters for 8 publications that boasted average open rates ranging from 25-43%
• Wrote content for weekly Marketing Minute newsletter, sharing print and digital marketing best practices with industry professionals
• Produced optimized landing pages for downloads, e-commerce and event registrations
• Identified, implemented and maintained SEO process to boost search engine rankings
• Reported metrics and results of campaigns and content initiatives obtained through Google Analytics and Facebook Business Manager
• Worked closely with editorial teams to create content marketing strategies for each publication
• Ran technical support for live webinar events, including set up and post-event video production and posting to YouTube
• Trained editorial and art department staff on SEO and digital best practices to maintain high standards for online content