Content Specialist, June 2019 – April 2021

• Served as Managing Editor for ThinkIT blog
• Generated original content for cross-channel marketing activities, including articles, social media, website pages, data sheets, blogs, case studies and video promotions
• Worked with internal subject matter experts to produce and edit clean, compelling copy for collateral and other external-facing materials
• Interviewed customers and write customer case studies, maintain customer testimonial repository
• Contributed copy for digital outreach including social media and advertising campaigns
• Served as lead copy editor for a variety of internal, external and customer communications, including emails, sales collateral, customer service templates, newsletters and company updates

Communication and Content Manager, April 2021 – August 2021

• Developed and served as project lead for in-market communications of new product launches, ensuring initiatives generate awareness and develop quality lead opportunities within target customer groups
• Created and managed business processes related to organizing and updating communications assets (image library, promotional materials, literature, videos, translations, etc.)
• Managed relationships with agencies and vendors, including PR team, SEO consultants and marketing technology stack
• Coordinated with the wider marketing team in support of corporate marketing-led initiatives
• Ghostwrote thought leadership pieces for executives to be used on INAP site and for external PR opportunities

Blog Posts

Social Media Posts