As a senior marketing copywriter at Everspring, I support Hofstra University’s online Health Law and Policy programs. The programs include a Master of Laws for JD holders, a Master of Arts for non-JDs, and a Certificate program for anyone wanting to learn about health law and policy. In addition to writing the copy for a new microsite, I drafted creative concepts for each program and worked with a designer to bring them to life. Upon reviewing the creative concepts, the client shared the following feedback: “You all nailed it! I’ve never seen anyone internally or externally differentiate the programs the way you all did!”

Master of Laws (LLM) Concepts

Concept 1: Choose a fully immersive health law program to build your expertise.

Concept 2: Become a subject matter expert in health law without career disruption.

Master of Arts (MA) Concepts

Concept 1: Benefit from an interdisciplinary approach to career readiness.

Concept 2: Master health law with an immersive MA program—no detours or filler courses.

Certificate Concepts

Concept 1: Gain health law expertise in just eight months.

Concept 2: Start on the path to industry-leading credentials with a focused certificate.