Senior Marketing Copywriter, August 2021 – Present

As a Senior Copywriter, I am responsible for developing marketing and editorial content that supports new and existing brand efforts, including blog posts, direct mailers, email campaigns, microsites and landing pages, admissions documents, social media content, posters, print and digital advertising campaigns, and sales presentations on behalf of Everspring and our university partners.

• Establish an understanding of Everspring partners and their respective programs, markets, target customers and competitive advantages
• Develop effective copy that aligns with marketing strategy to support lead generation, nurturing and conversion across multiple marketing mediums
• Update and maintain brand style guides, tone and positioning
• Collaborate with members of the design and implementation teams
• Manage third-party vendors

How to Tackle Big Business Problems Guide for William & Mary’s Online MBA

This guide was originally developed as a gated content piece to capture new leads. It was based on a central premise of the Online MBA program—the “wicked problem.” A wicked problem is a complex problem with unknown solutions. The guide was designed to help readers fully understand their problem and break it down to come up with creative ideas to test and refine in order to find the best possible solution.

Animation Ads for William & Mary’s Online Graduate Business Programs

These animation ads for William & Mary’s Online Master of Science in Finance program led to a 10.6% lead to opp CVR, which is 3x our typical conversion rate for social ads.

University of Pittsburgh School of Law Case Study

The Pitt Law Online Master of Studies in Law and Certificate programs were my first launch at Everspring in early 2022. I wrote copy for the microsite, creative campaigns, emails, admissions documents, melt documents, blog posts, landing pages and paid search and social. A case study was put out in February 2026, speaking to the success of this account. You can read the case study here: everspringpartners.com/results/case-studies/pitt-law-doubles-msl-enrollment

Paid Social Assets for Hofstra University’s Health Law and Policy Programs

These are sample assets from the social ads for Hofstra University’s online Health Law and Policy programs. These programs include a Master of Laws for JD holders, a Master of Arts for non-JDs, and a Certificate program for anyone wanting to learn about health law and policy topics. Upon viewing the creative concepts I developed with my team, the client shared the following feedback: “You all nailed it!  I’ve never seen anyone internally or externally differentiate the programs the way you all did!”

University of Texas at Austin Tower Fellows Viewbook

A designer and I created this viewbook to be used as a print piece for on-campus events. The Tower Fellows Program is a two-semester immersive experience for accomplished retirees looking to explore their next chapter in life. Below is a sampling of pages from the finished viewbook.