Everspring

Senior Marketing Copywriter, August 2021 – Present

As the Senior Copywriter, I am responsible for developing marketing and editorial content that supports new and existing brand efforts, including blog posts, direct mailers, email campaigns, microsites and landing pages, admissions documents, social media content, posters, print and digital advertising campaigns, and sales presentations on behalf of Everspring and our university partners.

  • Establish an understanding of Everspring partners and their respective programs, markets, target customers and competitive advantages
  • Develop effective copy that aligns with marketing strategy to support lead generation, nurturing and conversion across multiple marketing mediums
  • Update and maintain brand style guides, tone and positioning
  • Collaborate with members of the design and implementation teams
  • Manage third-party vendors

How to Tackle Big Business Problems Guide for William & Mary’s Online MBA

Animation Ads for William & Mary’s Online Graduate Business Programs

First ad in a series of animated ads for William & Mary’s online Master of Science in Finance program. This ad focused on career acceleration, targeting individuals looking for leadership positions in the C-suite.
Second ad concept in an animated ad series for William & Mary’s Online Master of Science in Finance program. This ad focused on time to completion and the ability to gain two new credentials in just 16 months.

University of Pittsburgh School of Law Case Study

The Pitt Law Online Master of Studies in Law and Certificate programs were my first launch at Everspring in early 2022. I wrote copy for the microsite, creative campaigns, emails, admissions documents, melt documents, blog posts, landing pages and paid search and social. A case study was put out in February 2026, speaking to the success of this account. You can read the case study here: everspringpartners.com/results/case-studies/pitt-law-doubles-msl-enrollment